Jeff Herrera Portrait

Anything that can be changed, can be designed.

- Marty Neumeier

I’m Jeff—a designer from New York City. I’m also known for being a cat enthusiast and taco connoisseur, which is why I have a cat an overlord named Taco.

I’ve spent 8+ years enhancing physical & digital brand experiences (both in-house and freelance) by developing brand identity systems, creating web experiences, and providing simple, idea-driven solutions to complex (and often technical) problems for global audiences.

Some concepts I’ve been thinking about lately are: designing for longevity, impact-driven work, and developing visual systems/processes that enable and inspire non-design collaborators.

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©2021 Jeffrey Herrera