Raw Poets

Building a design system for the RAW Poets, visualizing the juxtaposition of grit and vulnerability in their poetry.


Product Design, Information Architecture, UX, E-Commerce

The Challenge

Branding self expression.

The Raw Poets are a poetry collective based in New York City. The acronym stands for Rebellious Assertive Writers, which best describes the group’s dynamic. I set out to design an identity that represents the group’s unique take on spoken word.

Being a group of writers first, the pen serves as an icon for these wordsmiths.

What's in a brand?

The RAW Poets ethos

The brand focuses on juxstaposing clean minimalism & grit. With every promotional image, we aim to delight visually, but keep typography clean and prominent. Designing for a poetry group– we've got to respect words.

Mobile Friendly

Tickets at your fingertips.

Doing most of their marketing through social, having a website optimized for mobile is crucial. Beauty and ease of use on every screen was a priority.

- ⟡ -

©2021 Jeffrey Herrera