Designing a permanent Community Geofilter for Snapchat, bringing cultural relevance to the imagery that represents the real people who live in the neighborhood day by day.

Product Design, Information Architecture, UX, E-Commerce

Design Responsibility

Creating culturally relevant geofilters.

I designed a geofilter for my neighborhood, Washington Heights which became a permanent community geofilter for Snapchat. Context in design is something that I am very interested in, and this geofilter represents the epicenter of Washington Heights culture. The ‘bodega’ as it is known in the neighborhood, is a locally run convenience store which is unique to New York City, specifically the upper Manhattan Washington Heights area where locals can go and be supplied with items familiar to their native countries. The bodega represents home and comfort, welcoming both local residents, and outside visitors alike to create a community.

This geofilter is a symbol of what we all know as the one place in the city that welcomes all. If you’re in the Washington Heights area in NYC, use it and tweet me a photo, I’d love to see!

This geofilter has been sent to a friend or added to a Story 394.3K times, and seen in a Snap or Story 21.2M times.


Event specific geofilters.

Aside from the activated permanent filter, below are some On-Demand Geofilters that lived for a short time during events.

Although these filters were only active for a couple hours during events, they managed to amass a total of 12K views.

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©2023 Jeffrey Herrera